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In the Loop

CherryLoop to visit Harlick Skating Boots Headquarters

Travis Phipps - Tuesday, November 24, 2009
We have the honor of receiving a tour of the infamous Harlick Skating Boots manufacturing facility tomorrow.  We're very excited about the trip, and plan on continuing our education into boot fitting.  As I mentioned in a previous post >> click here to read that post <<, CherryLoop is now an authorized dealer of Harlick Skating Boots.

We met Rudy Kuhn at the Southwestern Regional Championships in Grapevine, TX last month and had an excellent time learning about the way Harlick's are made and fitted.  We can't wait to meet the Harlick team and see where the magic happens.

The Harlick facility is located in San Carlos, a few miles south of San Francisco.  You can read more about the Harlick tradition, family, and quality of their boots on their website: Harlick Skating Boots - Where quality is built into every pair!

We will give you a full report on the facility, the staff members we met, and any other cool things that happen during our visit.

Believe It!

Travis and Robin

Joyce Komperda Athlete Support Fund - Accepting Applications

Travis Phipps - Friday, October 23, 2009

We received the email below informing us that U.S. Figure Skating is now accepting applications for the Joyce Komperda Athlete Support Fund.  You can learn more about Joyce Komperda, and the fund on the USFSA website.  

So, what are you waiting for?  Download the application and see if you qualify.  You know you could use a few extra bucks for ice time.  Good Luck!

Thanks Joyce!


Joyce Komperda

Team CherryLoop

*****email from USFSA*****

Dear Friends,

U.S. Figure Skating is now accepting applications for the Joyce Komperda Athlete Support Fund.  You will find information and a downloadable application form with instructions at Joyce Komperda Athlete Support Fund.  This opportunity is open to skaters at the novice, intermediate and junior levels.

Applications will be accepted through Monday, November 30th (or date stamped no later than November 30, 2009).  Please be aware that the 25th and 26th of November is the Thanksgiving Holiday and allow an appropriate amount of time for your application to be processed through USPS.

Application review and selection will take place December 1- 11, 2009.  Notification of awards will take place beginning the week of December 142009. 

If you have questions as you complete the application process please feel free to contact Kevin Burns or Stacey Marsh in the Development Department at U.S. Figure Skating at 719.635.5200

CherryLoop.com is now an official reseller of Harlick Skating Boots!

Travis Phipps - Thursday, October 22, 2009

CherryLoop.com is now an official reseller of Harlick Skating Boots!

You heard right ladies and gentlemen.  We are proud to announce that we will be offering the famous Harlick skating boots both online and locally.  We have gone through an extensive training program and working closely with Harlick management we will have the opportunity to custom fit you or your skater in the highest quality skating boot on the market today.

If you are located locally in the Tulsa, OK area or close by we’ll do a fitting for you at the rink, our showroom, or at a skating competition.  However, if you don’t live in the area (which most of you don’t) we will still be able to walk (no pun intended) you through the fitting process. It is relatively simple and with just a few measurements and a quick discussion of your skating history we’ll be able to put you into a professionally fitted custom or stock Harlick boot.

We would like to thank Harlick for all of the training and expertise they have provided to date, and we look forward to working with them.

Please go to this link to fill out the contact form or call us today to schedule your fitting!

CherryLoop – Harlick Skating Boots

Why Ian Lurie should review CherryLoop.com

Travis Phipps - Friday, October 09, 2009

Why Ian Lurie should review CherryLoop.com

This is a comment we wrote on Ian Lurie's website: Conversation Marketing, in order to win some much needed assistance with our Internet Marketing efforts.  Ian is what some people would call an expert in the field of Internet Marketing, and we have employed many of his ideas, thoughts, and suggestions when building this site.

 

If flattery and bribery are against the rules, please “delete” this comment so we can rewrite our post.

Well, when CherryLoop.com was just a twinkle in our eye we purchased a copy of “Web Marketing, All-in One, for Dummies.

Were we Desperate? Well, yes. 

Are we cheap?  Yes, we even got $25.00 worth of free Google Adwords free with purchase.

Was the book Helpful? Of course it was. 

Have we finished that 3 pound book?  Are you kidding me?  However, it did save my wife’s life once when she heaved it at her assailant late one night.

The best thing that book did for us was introduce us to Ian Lurie.  We’ve been avid readers of Conversation Marketing, since the day we bought the book.  We eagerly await updated posts, and sometimes dread the content because it reminds us of all the work that needs to be done on the site.

The domain was registered on April 2, 2009.  We officially launched CherryLoop.com – Your online figure skating store – on September 25, 2009. Yes, she is brand spanking new. But from idea to a genuine revenue producing business in less than 6 months we feel we are doing pretty well.

The site needs so much work; we don’t even really know where to begin.  Quite frankly, we are still uploading products to the online catalog. Title tags, meta data, copy writing, oh my!  That is where Ian Lurie can really help us out.  We’ll be working on the site, making changes large and small, and doing everything in our power to drive traffic and sales…but it sure would be nice to have an “expert” give us some sage advice on what we can do soon.  It would be nice if the advice also consisted of things we can do on the cheap!

All of that being said, we think the most important reason why Ian should review CherryLoop.com is because we will send him chocolate this month, chocolate next month, and chocolate the following month, in the mail as a not so subtle bribe.

So, pick us!

Travis and Robin

Welcome to CherryLoop!

Travis Phipps - Monday, May 18, 2009
Welcome to the first of many blog posts here at CherryLoop.com.  Until we officially launch "the premier online store for your figure skating needs", you will see a recurring theme.  We want to hear from you, our future customers.  We want to know about you, what you like and what you dislike, we want to hear your ideas and thoughts, we want to get to know you.  Here are some questions you can help us with to provide you with the best figure skating store online or anywhere in the world for that matter:

  • What figure skating or ice skating equipment would you like to see featured on this site?
  • How would you like the store arranged for easy access and purchasing?
  • What experiences have you had that you would like repeated on CherryLoop?
  • What experiences have you had that you DON'T want repeated?
  • How would you like to receive your products?
  • What would you like to talk about in the forums?
  • What do you want us to blog about?
  • Do you want local, national, or international information?
  • What do you consider the most important:
    • Product Selection
    • Customer Service
    • Shipping Methods
    • Price Discounts
    • Loyalty or Rewards programs
We have a ton of ideas on how to provide our customers with the best possible service, but we need your help to send it over the top.  We built this site because we felt that the online shopping experience for figure skaters was lacking.  We want to build something that truly exceeds your expectations in an online store for ice skating equipment, apparel, and accessories.  We are going to do everything in our power to turn our customers into loyal participants in this community.  We want everyone to feel "In the Loop".

We will be showing you new logos, trademarks, taglines, and designs.  We want you to tell us what you think is best.  If you have any ideas at all...let us know and we will let you know what we think.  Who knows, your idea may be the new direction CherryLoop takes.  Drop us a line or send us an email today, we can't wait to hear from you!

The CherryLoop Team

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